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About us...

After being involved in youth and professional soccer for 26 years, I saw a consistent trend in youth soccer organizations. Every coach was working on an island, by themselves. Some of it was self-inflicted and other times, there was a lack of leadership at the club. For any organization to be successful, it must set a culture of learning and teamwork. Get the culture right, and the results will take care of themselves. We have worked with many clubs to help them build a long term development plan.


We believe in serving our customers.

We believe in integrity and honesty. We work to earn respect every day by delivering on what we promise, demonstrating successful methods and serving our customers. We choose to believe in people and their potential. We believe in providing the correct tools and teaching methods. We have found that if you get behind people and show that you care, the more their potential increases.


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Once we understand your club and the direction you want to go, we will be able to serve you better. Few things are better than being with a team of people who desire to serve each other. Our teaching methods are all about teamwork. When you have a plan and a common goal, the power of teamwork can be astonishing. We believe everyone is capable of serving others if they are willing to put in the effort. Helping others succeed is what we enjoy the most. We follow the five 'P' rule; PEOPLE, PROCESS, PURPOSE, PERSISTENCE, PATIENCE



PEOPLE - It's about the person first, the soccer player second.

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The science of coaching is advancing so fast that coaches could easily become ‘computer coaches’ focused on analysis, data, and production values. Whilst there is a place for this, it is always the ‘relationship coach’ who will get the best from players.
The culture of a coaching environment where relationships are emphasized is about the person first, the player second. Coaches and staff are merely part of the learning support group. The players are the most important people. It’s the coach’s responsibility to keep them enthused and connected. This is born from their love, passion for the game, and desire to continually learn about becoming a top teacher and better person. The danger for coaches is that their status, power, and authority lead them to believe it’s all about them! Your game model will not work if you have destroyers of culture in your program.

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